We are committed to promoting livelihood security, self-reliance, and human dignity for poor farmers, working through their institutions, led by women, and promoting drought- and climate-resilient agroecology, agri-processing, and non-farm livelihoods.

We appreciate that we are not alone in this endeavour; that there are several stakeholders, such as government, CSOs, industries, media, universities, research bodies, and scientists, with whom we join hands and work together for synergistic results.

All people in rural areas lead a respectable and dignified life with economic security, food security, social equity, gender equity, in an atmosphere of democracy, peace, cooperation and community support; and all the people and institutions live as ‘Eternal Trustees of Mother Earth’, and follow a culture of simple living and the ethics of conservation.

Concern for others

Work beyond duty

Pursuit of excellence in work

Reaching as many needy people as possible